How do you translate the complexity of an advanced humanoid robot into a functional Lego kit? What challenges arise when designing at such a small scale? And how do companies benefit from custom Lego creations in marketing and brand storytelling?
We set out to answer these questions when Boston Dynamics approached us to develop a custom Lego model of their Atlas 2 robot. As a company specializing in custom Lego kits, mini-figures, and large-scale sculptures, we knew this would be an exciting yet intricate challenge.
Boston Dynamics’ request was clear: create a Lego model that captured the distinctive look and articulation of Atlas 2 while keeping it manageable as a kit. Achieving this balance required creative problem-solving, expert craftsmanship, and an understanding of translating robotic precision into plastic bricks.
Below, I’ll explain the design process, our challenges, and why businesses—especially corporate marketing teams—should consider custom Lego kits a powerful engagement tool.
Understanding the Boston Dynamics Atlas 2 Lego Project
Boston Dynamics, known for its groundbreaking robotics, wanted a scaled-down Lego version of their Atlas 2 humanoid robot. Their goal was to have a custom kit that reflected the robot’s iconic design while maintaining articulation and durability.
This project required a Lego model that was both visually recognizable and structurally sound—a fine balance between design accuracy and buildability.
Key requirements from Boston Dynamics:
- A fully poseable Atlas 2 Lego model
- A design that reflects the robot’s unique proportions and details
- A compact kit with sourced and packaged components for easy assembly
The challenge was clear: capture the essence of a highly advanced machine using nothing but Lego bricks.
Overcoming Design Challenges
Lego modeling is both an art and an engineering challenge, especially when working on small-scale replicas of real-world machines.
1. The Complexity of Atlas 2’s Limbs
The arms and legs of Atlas 2 were particularly difficult to replicate. The shaping and proportions had to be just right. We tested multiple iterations before settling on a design that balanced form and function.
2. The Challenge of Articulation
Since poseability was a requirement, we incorporated ball joints for smooth movement. However, articulation in small-scale Lego models can be tricky, requiring precise positioning of hinges and connectors.
3. Material Sourcing and Packaging
After finalizing the design, we sourced the necessary pieces, ensuring consistency in color and quality. This process took several weeks, as some specialized parts required careful selection.
The Lego Bricks Behind the Build
Every Lego project relies on carefully chosen elements to achieve the desired aesthetic and functionality.
| Brick Type | Purpose |
| Ball Joints | Allow poseability in arms and legs |
| White Ingots | Create rounded shapes for limbs |
| Specialized Tiles | Enhance detail and surface texture |
In total, the model required several dozen unique pieces, each playing a critical role in achieving the Atlas 2’s distinctive look.
Why Businesses Should Invest in Custom Lego Kits
This project illustrates how custom Lego builds are more than just collectibles—they can be powerful branding and engagement tools for businesses.
1. Corporate Storytelling Through Lego
Lego models can visually represent a company’s innovations, making them perfect for corporate presentations, trade shows, and client gifts.
2. Unique Promotional Items
A custom Lego kit isn’t just a novelty—it’s a memorable and interactive way to showcase a brand. Imagine handing out a miniature version of your flagship product as a promotional item.
3. Internal Engagement and Team Building
We also create Lego activity events for businesses, using custom kits as a hands-on way to foster teamwork and creative problem-solving.
How I Create Impactful Lego Experiences
At Tyler Clites, we specialize in bringing ideas to life through Lego. We work with companies to create custom kits, sculptures, and interactive experiences.
Our Core Services:
✔ Custom Lego Kits & Mini Figures – Perfect for promotional branding
✔ Large-Scale Sculptures – Ideal for corporate lobbies and events
✔ Lego Activity Events – Both virtual and in-person team-building workshops
Each project is crafted with precision and creativity, ensuring that brands can engage their audience uniquely.
Final Thoughts: Bringing Ideas to Life with Lego
The Boston Dynamics Atlas 2 Lego project was challenging yet rewarding. It proved that even the most complex designs can be recreated in brick form.
For companies looking to elevate their marketing, branding, or team engagement, custom Lego kits offer an innovative and tangible way to tell a story. Lego makes a lasting impact, whether a scaled-down version of a flagship product or an interactive building experience.
If your company is interested in custom Lego kits, sculptures, or activity events, let’s bring your vision to life. Contact us today at Tyler Clites.
