How do you transform a cutting-edge piece of warehouse automation technology into a LEGO model? What challenges arise when recreating a real-world machine with intricate details? And how can businesses leverage custom LEGO creations for marketing, branding, or engagement?
Tyler Clites, specializes in crafting custom LEGO kits, large-scale sculptures, and unique LEGO experiences for companies and collectors. Our recent project for Exotec, a leader in warehouse automation solutions, exemplifies the precision and creativity required to bring real-world innovations into LEGO form.
This article explores how we designed and built Exotec’s Skypod robot LEGO model, the challenges we faced, and how businesses can use custom LEGO projects to enhance their brand presence.
Understanding the Exotec LEGO Project
Exotec, a company specializing in warehouse automation solutions, approached us with a unique request: create a LEGO model of their Skypod robot. The Skypod is a sophisticated robotic system that streamlines warehouse operations, and our challenge was to accurately translate its intricate design into LEGO form.
The project required:
- A realistic, miniaturized version of the Skypod robot
- A model built from standard LEGO bricks with custom stickers for branding
- A design that balances aesthetic accuracy and structural integrity
While LEGO bricks often lend themselves well to square shapes, this project proved to be far more complex than expected.
Challenges in Designing the Skypod LEGO Model
Despite the Skypod’s seemingly simple rectangular form, the model posed significant design hurdles.
- Complex Angles & Rounded Corners
- The Skypod is not just a box; its angled shapes, subtle recesses, and curved edges required innovative brick techniques.
- Maintaining Structural Stability
- Some LEGO builds focus on aesthetics alone, but this needed to be a sturdy model that could withstand handling.
- Limited Brick Colors vs. Branding Needs
- The Skypod’s branding colors were not all available in LEGO bricks, so we incorporated custom stickers and a detailed box design to achieve the right visual impact.
LEGO Bricks Used in the Exotec Model
We carefully selected 82 LEGO pieces to create the Exotec Skypod model. Below is a breakdown of the materials used:
| Component | LEGO Brick Color | Function in Model |
| Main Structure | Black, Gray | Base framework |
| Accents | White | Contrast & detailing |
| Stickers | Custom Printed | Exotec branding elements |
| Packaging | Custom Box | Enhancing visual appeal |
While the model relied on black, gray, and white LEGO bricks, the addition of stickers and packaging allowed us to replicate the vibrant Exotec branding.
Why Businesses Invest in Custom LEGO Models
Companies like Exotec aren’t just commissioning LEGO models for fun. They recognize the marketing and branding power of LEGO. Here’s why businesses are increasingly investing in custom LEGO creations:
✔ Trade Show & Event Displays – A LEGO model of your product attracts attention and starts conversations.
✔ Corporate Gifting & Employee Recognition – Custom LEGO sets make memorable corporate gifts.
✔ Product Demonstrations & Training – LEGO models can visually simplify complex technology for clients and employees.
How LEGO Enhances Corporate Branding & Marketing
LEGO isn’t just a toy; it’s a powerful storytelling tool. Some of the biggest brands use custom LEGO projects to create engagement and emotional connections with their audience.
Companies can leverage LEGO for:
- Branded social media campaigns
- Custom product replicas for clients & investors
- Office decor that reinforces corporate identity
The Value of LEGO Activity Events for Businesses
Beyond physical models, LEGO activity events are another way to foster team engagement and brand visibility. Tyler Clites, can host virtual and in-person LEGO events for businesses, offering a fun, interactive way to:
- Encourage teamwork & problem-solving
- Enhance creativity among employees
- Boost corporate morale in a hands-on way
These events provide a unique alternative to traditional team-building exercises, making them ideal for corporate retreats, conferences, or internal employee engagement initiatives.
Final Thoughts: Bringing Your Brand to Life with LEGO
The Exotec LEGO project is a perfect example of how companies can merge innovation and branding through LEGO. What started as a technical challenge resulted in a stunning, custom-built model that reflects Exotec’s cutting-edge technology.
Whether you’re looking to create a LEGO model of your product, commission a large-scale LEGO sculpture, or host an engaging LEGO activity event, we at Tyler Clites can bring your vision to life.
Let’s Build Something Incredible Together
If you’re ready to explore custom LEGO solutions for your brand, let’s talk. Visit TylerClites.com to discuss your next LEGO project. Click here to contact Tyler Clites!
