How do you create a memorable experience for thousands of employees? What kind of activity promotes creativity, collaboration, and company spirit, while still being fun? And how do you make LEGO bricks feel fresh and meaningful in a corporate context? Let’s check out what I did with Meta.
In March, I had the opportunity to tackle these questions when Meta brought me on board for their Metamates Meetup World Fair. Hosted across five of their San Francisco campuses, the goal was clear: engage their teams with a hands-on, collective experience that would energize the workplace culture.
Project Overview and Client Requirements
When Meta approached me, they had a two-part vision in mind:
- An interactive Build-a-Fig activity where employees could create LEGO avatars of themselves, complete with accessories and a small monument.
- A 4′ x 4′ collaborative mosaic, designed using Meta’s event logo. Each participant would construct a section, contributing to the whole.
Their request was not just about the LEGO build but about encouraging interaction, creativity, and team bonding. Meta provided the overall mosaic design but left the creative execution and logistics in my hands.
The Two Pillars of the Experience
1. Build-a-Fig: Identity Through Miniature Design
We prepared for thousands of employee avatars, sourcing:
- Minifigure legs, torsos, and heads
- A range of hats, hairpieces
- Diverse accessories for self-expression
This wasn’t just toy play—it was a deeply personal activity. Employees built mini versions of themselves, sometimes whimsical, often with real-life details embedded.
2. Mosaic of Community
The event’s 4′ x 4′ mosaic was symbolic. Each participant added a piece of their own, contributing to a shared visual identity. This mosaic was more than a graphic. It became a monument to teamwork.
We curated:
- Thousands of colorful LEGO pieces in medium azure, dark azure, medium blue, dark pink, magenta, dark purple, and orange
- Interesting shapes and textures to avoid monotony and encourage tactile engagement
Planning, Sourcing, and Problem-Solving
I won’t sugarcoat it: sourcing was a challenge.
Challenges Faced:
- Uncommon brick colors were hard to track down in the volumes we needed.
- Ensuring variety meant multiple suppliers, careful selection, and weeks of prep.
- Packaging logistics required days of organization to ensure each campus had the right parts, in the right quantities, and labeled for seamless use.
We created custom kits for both activities, packaged by hand, and double-checked for quality.
Key Planning Milestones:
| Task | Timeline |
| Mosaic design planning | 1 week |
| Sourcing parts | 2 weeks |
| Packaging and shipping | 4 days |
| On-site coordination | 3 days |
Execution Across Campuses
The event lasted from March 25 to 27 and was deployed on five Meta campuses in San Francisco. Each site had multiple build stations and facilitators to guide employees.
What Worked Well:
- Employees naturally gravitated to the Build-a-Fig activity. It allowed them to bond while playfully representing themselves.
- The mosaic assembly was a visual and symbolic success. Every employee’s contribution built into a meaningful whole.
- On-site support ensured nothing felt chaotic despite thousands of participants.
Engagement Highlights:
- Photos taken of completed avatars next to real-life counterparts
- Completed mosaic displayed as a centerpiece on each campus
- Positive buzz shared on internal Meta platforms
Key Takeaways and Measurable Outcomes
Impactful Results:
- Over 90% participation rate reported at all campuses
- Employee surveys praised the creativity and uniqueness of the experience
- Increased internal engagement during and after the event
Why This Worked:
- Customization: Employees weren’t just passive observers. They created.
- Collaboration: The mosaic wasn’t just built—it was co-built.
- Curation: Every element—from color to texture—was thoughtfully selected.
Final Thoughts and How to Work With Us
This project reminded me of LEGO’s power in the corporate world—not just for fun, but for meaningful, shared experiences. At TC Brick Designs, we specialize in these kinds of activations, where every brick is intentional, and every event tells a story.
If you’re in charge of corporate communications or employee engagement, and you’re looking to create a memorable, creative, and community-building experience, I’d love to help you build it—brick by brick.
Reach out to explore how we can bring an unforgettable LEGO activation to your company’s next event.
