How can a custom LEGO kit enhance brand awareness? What makes LEGO an effective tool for corporate engagement? How can a business integrate LEGO projects into its marketing strategy?
At Tyler Clites, we craft custom LEGO kits, large-scale sculptures, and interactive LEGO events for businesses and collectors. Our collaboration with Verint, a global leader in AI-driven customer engagement solutions, was a perfect example of how a well-designed LEGO build can amplify a brand’s presence.
Verint wanted a custom LEGO kit of their AI robot mascot for this project to engage their audience and reinforce brand identity. The result? A visually striking LEGO model that sparked conversations and left a lasting impression. Let’s explain how this project came to life and why it worked.
Why LEGO is a Powerful Branding Tool
LEGO is more than just a toy—it’s a storytelling medium that captures attention and creates memorable experiences. Companies have long leveraged LEGO builds for marketing, employee engagement, and even team-building activities.
Why does LEGO work so well for branding?
- Tactile Engagement – People remember experiences better when they are hands-on.
- Instant Recognition – A well-built LEGO model can reflect a brand’s identity in a way that resonates.
- Social Media Appeal – Custom LEGO builds generate shareable content that expands brand reach.
- Collectible Value – Limited-edition kits encourage long-term brand interaction.
Verint’s Vision: Bringing Their AI Mascot to Life
When Verint approached us, they had a clear goal: create a custom LEGO kit of their AI robot mascot to boost brand awareness. The project required:
- A design that accurately captured the robot’s form and personality
- A high-quality kit that could be assembled by both LEGO enthusiasts and newcomers
- A production process that would yield 1,000 individual kits
By transforming their mascot into a LEGO build, Verint aimed to create a memorable physical representation of their brand—something tangible that customers and employees could engage with.
Overcoming Challenges in the Design Process
Even the most well-planned LEGO projects come with challenges. Fortunately, the robot’s geometric shapes translated well into LEGO bricks, making the design process smoother than expected. However, there were still key considerations:
| Challenge | Solution |
| Maintaining Impact in a Monochrome Design | Used custom-printed “V” and robot eyes to create contrast and define the character. |
| Ensuring Posability | Incorporated ball joints in the arms and hands for flexibility. |
| Recreating Complex Curves | Used smooth curved slopes to capture the robot’s unique abdomen shape. |
The entire process, from design to sourcing and packaging, took several months. Attention to detail was crucial to ensure that every piece fit seamlessly.
The Impact of Custom LEGO Kits on Brand Awareness
The 1,000 Verint LEGO kits didn’t just serve as a fun, interactive experience. They became a powerful marketing tool.
Key Benefits of the Verint LEGO Project:
- Increased Brand Recognition – The mascot became instantly recognizable in LEGO form.
- Customer & Employee Engagement – Recipients of the kit had a hands-on experience with the Verint brand.
- Social Media Exposure – The unique LEGO build encouraged users to share their creations online.
The result? A higher level of brand recall and an interactive way for people to connect with Verint.
How Businesses Can Use LEGO for Marketing
If Verint’s success proves anything, it’s that custom LEGO projects offer a fresh approach to brand engagement. Here are a few ways companies can integrate LEGO into their marketing strategy:
1. Custom LEGO Kits for Promotional Campaigns
Like Verint’s project, brands can create limited-edition LEGO kits featuring mascots, logos, or iconic products.
2. Large-Scale LEGO Installations
A life-sized LEGO sculpture can be an incredible centerpiece at conferences, trade shows, or corporate headquarters.
3. Team-Building with LEGO Workshops
Businesses can host LEGO activity events—either virtual or in-person—to encourage teamwork and creativity among employees.
4. LEGO Giveaways for Customer Loyalty Programs
Exclusive LEGO sets can be used as rewards for customer engagement or brand loyalty programs.
Checklist: Is a LEGO Project Right for Your Brand?
✅ Do you want to create an interactive brand experience?
✅ Would a custom-designed LEGO kit align with your company’s image?
✅ Do you have an audience that values creativity and innovation?
✅ Are you looking for a unique way to boost engagement?
If you answered yes to any of these, a LEGO project might be the marketing strategy you need.
Final Thoughts: Why LEGO Works for Corporate Engagement
The Verint LEGO Project proved that custom LEGO kits are more than novelty items—they are strategic branding tools that drive engagement, spark conversations, and create lasting brand impressions.
At Tyler Clites, we specialize in bringing corporate brands to life through custom kits, large-scale sculptures, and interactive LEGO events. Whether you want a branded LEGO set or an engaging team-building activity, we can help turn your vision into reality.
Ready to Build Your Brand with LEGO?
Let’s discuss how a custom LEGO project can enhance your marketing strategy. Contact us today at Tyler Clites!
