In today’s competitive corporate landscape, standing out requires innovation and creativity. At TC Brick Designs, we specialize in transforming brand identities into tangible, interactive LEGO experiences. One of our notable projects involved collaborating with Smarsh to create a custom LEGO kit of their company mascot, the Smarshian.
- What makes a custom LEGO mascot kit an effective branding tool?
- How do we overcome design and sourcing challenges with specific LEGO colors?
- What measurable impact does a physical brand activation have on employee engagement and marketing efforts?
Let’s dive in.
Understanding the Client’s Vision
Smarsh approached us with a clear objective: to create a custom LEGO kit representing their company mascot, the Smarshian. The goal was to develop a unique, engaging piece that employees and clients could assemble, fostering a deeper connection with the brand.
Client Requirements:
- Accurate representation of the Smarshian mascot
- Use of specific brand colors, particularly the distinctive green
- Feasibility for mass production and distribution
Understanding these requirements was crucial in guiding the design and build process.
Designing the Smarshian: Challenges and Solutions
One of the primary challenges was replicating the Smarshian’s unique green skin tone using available LEGO bricks. The closest match was LEGO’s bright green, which posed sourcing difficulties for certain parts.
Challenges Faced:
- Limited availability of specific parts in bright green
- Ensuring structural stability while maintaining aesthetic accuracy
- Creating a design that balances complexity and ease of assembly
Solutions Implemented:
- Utilized standard bricks for the body to ensure ease of sourcing
- Incorporated specialized elements like clips and brackets for detailed features
- Designed the kit with 79 pieces to balance detail and simplicity
These solutions ensured that the final product met Smarsh’s expectations while being practical for production.
The Build Process: From Concept to Kit
The creation of the Smarshian kit involved several key stages:
- Conceptualization:
We collaborated with Smarsh to dissect the mascot’s personality and determine the most iconic elements to include. - Design:
Using digital LEGO modeling tools, we rendered the Smarshian in detailed 3D, taking great care to match color tones and maintain brand integrity. - Prototyping:
Several physical builds were tested to validate structure, color fidelity, and ease of assembly. - Instruction Creation:
We developed clear, professional-grade instructions to accompany each kit. - Final Assembly:
The kits were packaged with pre-sorted pieces, printed guides, and branding for a polished presentation.
Impact on Brand Engagement
The Smarshian LEGO kit wasn’t just a novelty—it became a catalyst for engagement.
Key Outcomes:
- Employee Engagement: Boosted internal morale and camaraderie through interactive building events.
- Marketing Differentiator: Functioned as a compelling giveaway during external events and trade shows.
- Brand Identity Reinforcement: A creative medium to express Smarsh’s identity in a memorable and tangible form.
According to a study by Forbes, experiential branding efforts can increase customer retention by up to 30%. This project aligned well with that trend, giving Smarsh a unique edge.
Why Choose TC Brick Designs for Your Corporate LEGO Needs
As the founder of TC Brick Designs, I bring both artistic skill and strategic insight to every collaboration. Our experience spans a wide range of corporate applications.
Our Core Offerings:
| Service Category | Description |
| Custom Kits & Mini Figures | Mascots, logos, or custom icons created in LEGO form |
| Large Scale LEGO Sculptures | For office lobbies, exhibitions, or commemorative installations |
| Team-Building LEGO Experiences | Virtual or on-site sessions designed to foster creativity and teamwork |
What Sets Us Apart:
- Deep experience with corporate branding
- Scalable production capabilities
- Creative and technical LEGO expertise
- High-quality packaging and professional presentation
If your brand has a story to tell or a mascot to showcase, LEGO might be the most engaging medium you’ve yet to try.
Conclusion: Elevate Your Brand with Custom LEGO Creations
Smarsh’s journey with their Smarshian LEGO kit illustrates how brands can innovate without abandoning authenticity. It’s a creative leap—one that pays off in employee connection, client curiosity, and competitive differentiation.
If you’re a corporate marketing or communications leader seeking your next standout campaign, we’re ready to build it with you. Contact us to start your own custom LEGO project.
