At a busy trade show, getting someone to stop at your booth is difficult. Getting them to stay long enough to have a meaningful conversation can be even harder.
Invesco needed an experience that could do both.
Invesco’s Problem
In a trade show filled with banners, giveaways, demonstrations, and sales pitches, simply getting noticed is difficult. And even when someone stops, that doesn’t necessarily create an opportunity for a meaningful conversation.
The Solution
Invesco helps clients build investment solutions around their individual objectives. This tailored approach is at the heart of Invesco’s Custom Model offering. So instead of simply telling attendees about customization, we invited them to experience it by building their own custom LEGO models.
TC Brick Designs created a host of aviation-themed kits representing the different levels of customized plans that Invesco offers. Here’s how it worked.
1. Choose your category.
Attendees selected a bag containing parts for airplanes, helicopters, or jets.
2. Choose your model.
Each bag could be used to build one of three different models within that category.
3. Customize your build
Additional parts packs let attendees further customize their model, creating a one-of-one final build.
At every step, attendees made choices that shaped their final build, mirroring Invesco’s approach to creating investment solutions around individual objectives.
The Experience
As visitors worked on their models, Invesco’s team had a natural opportunity to introduce themselves, learn about attendees and their needs, and explain the company’s approach to custom investment models. This happened while the activity reinforced the idea of building something around individual goals.
The Results
That’s when word started spreading around the trade show.
Invesco heard over and over again that attendees had gone out of their way from other areas of the show specifically to visit the booth after hearing about the LEGO building activity. Instead of fighting to get the attention of everyone walking past, Invesco had created an experience people were actively seeking out.
The experience didn’t stop there. A few months later, Invesco brought the concept to a second trade show in Miami. This time, TC Brick Designs created a custom 3-in-1 watercraft kit, bringing the same interactive experience to the show with a design tailored to the Miami setting.
Give People a Reason to Seek Out Your Booth
Your trade show booth shouldn’t just be another stop along the aisle. Give attendees an exp   erience worth talking about, and your booth becomes a destination.
TC Brick Designs creates custom LEGO experiences built around your brand, product, or message. We turn company ideas into hands-on activations that give people a reason to stop, engage, and remember your brand.
Don’t just wait for attendees to walk past your booth. Give them a reason to come looking for it.