To help celebrate its 100th anniversary, STIHL partnered with TC Brick Designs to recreate one of its most recognizable products in brick form.
We created two versions of the STIHL chainsaw: a full-scale brick-built replica of the STIHL MS 271 FARM BOSS®, made with more than 3,000 pieces and custom stickers, and a miniature kit featuring custom printed elements, box art, and building instructions.
Taking Custom Brick Kits to Social Media
While many of our custom kits are created for trade shows, customer engagement, or employee gifts, STIHL turned the kits into content by bringing the experience directly to its social media audience.
The miniature chainsaw kits became part of a social media giveaway, giving STIHL fans the opportunity to win and build their own brick version of the iconic tool. The full-scale chainsaw replica also became a centerpiece for social content, creating an attention-grabbing way to showcase the brand and celebrate its history.
Rather than being limited to a single event, the models gave STIHL multiple engaging pieces of social content around its centennial celebration.
Turning an Iconic Product Into Something Unexpected
STIHL’s project shows how custom brick models can extend beyond traditional corporate gifting and trade show activations. By transforming a recognizable product into both a large-scale display and a buildable giveaway, STIHL created a memorable way for its audience to interact with the brand while celebrating 100 years.
At TC Brick Designs, we turn real-world products into custom brick experiences built to get people talking. Whether it’s for social media, a trade show, customer engagement, or employee gifting, contact us to see how a custom brick kit could bring your brand to life.