How do you translate a digital product into a physical, interactive LEGO model? How can companies use LEGO to reinforce branding and storytelling? What does it take to design a custom LEGO kit that captures both fun and functionality?
Tyler Clites specializes in turning ideas into tangible, engaging LEGO creations for companies and collectors. Our latest project with RevenueCat, a company that powers in-app purchases and subscription management, exemplifies the power of LEGO in corporate storytelling.
This article takes you behind the scenes of the RevenueCat LEGO Project, from concept to completion. We’ll walk through the challenges, the design process, and how this kit serves as a lasting brand asset.
The Vision: RevenueCat’s Request for a Custom LEGO Kit
When RevenueCat approached us, they had a clear vision: a commemorative LEGO kit for the launch of Paywalls V2. They wanted a fun yet meaningful way to represent their work in app monetization and subscription management.
Key Requirements:
- A character at a computer desk, surrounded by a paywall to symbolize in-app transactions.
- A large phone element to highlight their focus on mobile apps.
- A customizable display board featuring icons and emojis, aligning with their branding.
This wasn’t just about building a model—it was about telling RevenueCat’s story through LEGO.
Designing the RevenueCat LEGO Kit: Challenges and Solutions
Every custom LEGO project presents unique design hurdles, and this one was no different.
Primary Challenge: Sticker Design
The model relied on stickers to bring details to life, including:
- RevenueCat’s logo
- The computer screen interface
- Phone icons and emojis
Since LEGO doesn’t provide custom-printed bricks in small quantities, we designed and produced high-quality stickers to ensure accuracy and brand consistency.
Structural Challenge: Representing a Digital Concept Physically
Unlike traditional LEGO sets, this kit had to embody an abstract, digital-first idea—a paywall. We achieved this by using:
- Trans-light blue screens to symbolize the digital transaction barrier.
- Coral-colored tiles reflecting RevenueCat’s branding.
- Unique grill plates and tiles to create currency symbols ($, €, ¥).
These elements made the kit visually dynamic while staying true to RevenueCat’s identity.
Key Features of the RevenueCat LEGO Set
Here’s a breakdown of what makes this LEGO kit special:
| Feature | Description |
| Piece Count | 380 LEGO bricks |
| Core Colors | Coral (RevenueCat’s brand), trans-light blue (digital paywall effect) |
| Unique Bricks | Currency tiles ($, €, ¥), large phone screen |
| Customization | Swappable emojis and icons for the display board |
This kit isn’t just a model—it’s an interactive experience that allows RevenueCat employees and partners to engage with their brand in a creative way.
From Concept to Completion: The Timeline
Bringing this project to life required a mix of design, engineering, and logistics.
Project Timeline
- Design Phase (1 week) – Sketching, digital modeling, and testing structural integrity.
- Sticker Design & Production (2 weeks) – Creating high-resolution stickers and ensuring print quality.
- Kitting & Assembly (2-3 weeks) – Sorting, packaging, and preparing the kits for delivery.
Total project time: Approximately one month from concept to finished kits.
How Custom LEGO Builds Benefit Companies
Custom LEGO kits go beyond novelty—they are a powerful tool for brand engagement, storytelling, and corporate culture. Here’s how forward-thinking companies are leveraging LEGO to drive business impact.
1. Brand Storytelling: Making Abstract Concepts Tangible
Marketing often relies on abstract ideas—values, mission, and digital services—but LEGO makes these tangible. A custom LEGO kit acts as a storytelling device for companies, helping employees, clients, and stakeholders memorably engage with the brand.
2. Employee & Customer Engagement: Creating Emotional Connections
People don’t just remember products—they remember experiences. A custom LEGO kit can symbolize company culture, milestones, and shared achievements.
Employee Engagement Use Cases:
- Company Anniversaries & Milestones – A custom LEGO model can commemorate corporate achievements
- Onboarding & Training – Some companies use LEGO models as part of new hire orientation to introduce corporate values engagingly.
- Employee Recognition & Gifts – Unique LEGO sets serve as exclusive, meaningful rewards for top performers.
Customer Engagement Use Cases:
- Limited Edition LEGO Kits for Clients – Companies have gifted LEGO models to top-tier customers, creating an exclusive VIP experience.
- Subscription & Loyalty Programs – LEGO sets can be integrated into membership rewards, increasing brand affinity.
- Trade Shows & Conferences – Interactive LEGO exhibits attract more booth traffic and increase recall.
3. Social Media Buzz & PR Value: Driving Organic Engagement
A unique LEGO model naturally encourages social sharing. People love posting creative, branded LEGO builds on LinkedIn, Twitter, and Instagram.
- RevenueCat’s LEGO kit can become an internal and external PR asset, generating organic engagement when employees and partners share their builds.
- Tesla once created a LEGO Cybertruck model, which went viral, reinforcing their brand’s futuristic vision.
- Netflix promoted Stranger Things with an Upside Down LEGO set, sparking social media conversations.
By leveraging LEGO’s visual appeal and nostalgia factor, companies can generate free press and increase brand reach without additional ad spend.
4. Corporate Events & Team Building: Driving Collaboration and Innovation
LEGO isn’t just for display—it’s an incredible tool for team building and corporate workshops.
Why LEGO Works for Team Building:
- Encourages Creative Thinking – Unlike traditional brainstorming, hands-on activities with LEGO unlock new problem-solving approaches.
- Builds Collaboration Skills – Team members must communicate effectively to complete a challenge.
- Reduces Stress & Enhances Engagement – A LEGO-based workshop feels like play, making it more effective than standard training sessions.
Examples of LEGO Corporate Events:
- LEGO Serious Play – A structured methodology used by Fortune 500 companies to solve business problems.
- LEGO Innovation Challenges – Teams compete to build a product concept, fostering innovation.
- Executive Retreats – CEOs and executives have used LEGO in strategic planning exercises.
At Tyler Clites, we offer LEGO-based corporate events—both virtual and in-person—to help companies unleash creativity, collaboration, and engagement.
Final Thoughts: Why LEGO is More Than Just a Toy for Businesses
LEGO builds emotional connections, reinforces branding, and drives engagement. Whether through custom kits, social media campaigns, or team-building events, it offers companies a unique way to stand out and connect with audiences. Click here to check out Tyler Clites’ portfolio.
If you’re ready to turn your brand, mission, or product into a one-of-a-kind LEGO experience, let’s talk and build your custom LEGO kit. Visit Tyler Clites and see how we can bring your vision to life—brick by brick.
